15 Minutes With a Price Database Power User: Christie’s Postwar & Contemporary Art Specialist Isabella Lauria

There is only one tool
trusted by art-world insiders to buy, sell, and research art: the
Artnet Price Database. Its users across
industries—from auction houses to museums, galleries and government
institutions—represent the art world’s most important players.
We’re taking 15 minutes to chat with some of the Artnet Price
Database’s power users to get their take on the current state of
the market and how they’re keeping up with the latest
trends.

When she was growing up, many of
Isabella Lauria’s family vacations were focused on museum
exhibitions of interest, but Isabella never imagined having a
career in the art world herself. The Christie’s head of sale for
Postwar & Contemporary art saw art as more of a passion or a
hobby—until she spent a year working at a law firm.

“I quickly realized that I spent
much more time in galleries than I did looking up legal precedent,”
Isabella says. So she went back to school to get her master’s in
art business with a focus in contemporary art. Today, her job at
Christie’s involves introducing collectors to well-known as well as
emerging and under-recognized artists. We had the chance to sit
down with Isabella to chat about everything from shifts in the
contemporary market to what she personally collects.

What keeps you working in the art world?

There are many professions in
which every day is different, but I don’t think there are nearly as
many that offer the opportunity to continue learning every single
day. To remain relevant in this business you have to stay on top of
all new artists and develop a real instinct for what people want
now and what they will want in the future—which completely changes
one day to the next. The thrill of constantly learning both from
colleagues and clients as well as gauging where the market will go
next is definitely what has me hooked.

How do you convince a collector to acquire work by an
emerging artist they may not be familiar with? 

Part of our role is to educate
clients on new artists: why we see them as important and why we
think they would make a good fit for their collection. I think
doing the research and empowering clients with the ability to come
to an informed decision is always the best approach in developing
and building the client’s trust. The key is providing them with the
tools and guidance to come to a decision rather than acting like a
pushy salesman.

Many clients come in and
immediately ask what the best investment would be, and I always
tell them that it’s not the best way to think about buying art.
There is never a guarantee that something will appreciate, but if
it moves you and it makes you happy, you’ll never regret having
bought it in the first place.

What do you collect?

I own a few works that I’ve
bought over the years, all from artists working today, and always
aim to buy at least one piece a year. Unrelated to art, I also
collect Sonny Angel dolls and think by
now, most people associate me with them. The fun part is you never
know which one you’ll get! I’ve gifted them to friends, family and
colleagues over the years. You can likely find one on most of the
desks or offices of the Contemporary departments at both Sotheby’s
and Christie’s.

Which artists do you think are currently undervalued,
particularly mid-career artists?

I think the market has been
re-examining many undervalued artists—African-American artists like
Charles White and
female artists like Alma Thomas to name a few. I
also see a newfound interest in the Chicago Imagists. Roger Brown has been garnering great
attention on the auction block over the past year, and I think that
other Chicago Imagists will soon come into focus—Christina Ramberg is a great example.
They are interesting to both established collectors as well as a
younger audience. You can clearly see Ramberg’s influence on
Julie Curtiss.

What is the biggest change you’ve seen in the
contemporary market in the last five years? What’s your prediction
for the market in the next five?

I think there’s been a strong
shift to figuration over the past five years after a long period in
which abstraction was the central focus of the market. We’ve also
seen a big focus and skyrocketing prices for younger artists such
as Amoako Boafo, Julie Curtiss,
Eddie Martinez, and Nicolas Party over the past couple of
seasons. This being said, I do believe that in the current climate
we will see a continued focus on well-established blue-chip
artists.

Do you have any advice for collectors looking to buy
their first piece, or bid in their first auction?

My best advice would be to make
sure that the first work that you purchase really speaks to you,
and to forget about what the financial return might be. The most
important thing is to really love what you
collect. 

Many clients come in and
immediately ask what the best investment would be, and I always
tell them that it’s not the best way to think about buying art.
There is never a guarantee that something will appreciate, but if
it moves you and it makes you happy, you’ll never regret having
bought it in the first place. To me art is like music or religion,
it speaks to everyone differently and as long as you let it, you’ll
never feel like you made a mistake and the work will always be a
memory of a particular time in your life. If you ask any top
collector about the first work that they bought, they will always
be thrilled to tell you the story. What you can know for sure, is
that nine times out of ten, they also still own it and love it as
much as they did when they bought it.  

What was the last thing you searched for in the Price Database?

A Romare Bearden collage from
1969.

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The post 15 Minutes With a Price Database Power User:
Christie’s Postwar & Contemporary Art Specialist Isabella
Lauria appeared first on artnet News.