Art Style: What Frieze Los Angeles’s Most Fashionable Fairgoers Wear to Buy, Sell, and Admire Art
There was an electric excitement
in the air during the VIP preview of the second edition
of Frieze Los Angeles,
held yesterday at Paramount Pictures Studios. Buzz for the fair is
all over town, stoked by Barbara Kruger’s bold
questions plastered throughout the city (a public art
commission conceived by Frieze to drum up excitement). The preview
brought celebs like Usher and
Leonardo DiCaprio as well as plenty of less-well-known
Angelenos, all eager to take in challenging contemporary work that
tangles with cultural representation, the current political
climate, visibility for Latinx communities, and other hot-button
issues.
Given the sunny forecast this
weekend, the fair should continue to bring out the crowds—and with
them, plenty of chances to spot the art world’s sartorial flair.
After our trip to Frieze yesterday, we can confirm that
comfort—paired with a cheery ensemble—is the key to a successful
visit.
In our latest installment of
Art Style, we’ve
rounded up some of the best fashion we saw at Frieze Los Angeles,
along with a few personal details about the people behind the
outfits.

Photo by Jennelle Fong.
Who: Magê
Abàtayguara
What they do:
Gallerist
Why they’re here: Representing Mendes Wood DM
of Sao Paulo, Brazil
What they’re wearing and what inspired the
look: The
ensemble is Zara. I love to mix high fashion and low fashion, and
I’m a big fan of monochromatic looks, especially when I travel so
much—it just makes it easy.
One L.A. thing they’re doing while they’re in
town: Going back to
Crossroads! It’s a great vegetarian restaurant I found last
year.

Photo by Jennelle Fong.
Who:
Chara Schreyer
What they do: Collector and art patron;
board member of MOCA, Hammer, and SFMOMA
Why they’re here: I’m here to view the
different booths, which is the fun of finding new pieces and
artists. You never know who or what you find when you turn the
corner—it’s all serendipitous.
What they’re wearing and what inspired the
look: I’m
wearing a new piece by [Copenhagen-based] Cecilie Bahnsen that I
just bought yesterday. It fit perfectly and I thought, “Perfect,
I’ll just wear it to the art fair!”
One L.A. thing they’re doing while they’re in
town: Relaxing and visiting
with my grandsons.

Photo by Jennelle Fong.
Who:
Karolina Dankow
What they do: Gallerist
Why they’re here: Representing Karma
International gallery
What they’re wearing and what inspired the
look: I’m wearing a Sies Marjan
coat, Rodarte top, Moschino pants, Nodaleto shoes, and vintage
Chanel jewelry. The inspiration behind this outfit was the rain
from last year’s Frieze LA—my main concern this year was making
sure to wear something that covered me on all bases,
weather-wise.
How they’d describe their style: Mostly eclectic, but also
representative of different times in my life.

Photo by Jennelle Fong.
Who:
Genevieve Gaignard
What they do: Mixed-media
artist
Why they’re here: Exhibiting with Vielmetter
Los Angeles
What they’re wearing and what inspired the
look: I wanted
to be in conversation with some of my work—[which is] inspired by
my mixed heritage (I’m white and black), and created to broaden the
conversation—to hit home this message of selling to black
collectors and making art more inclusive for everyone involved. I
bought this canvas garment and painted the text in my studio. I’m
also wearing these Grace Jones-inspired earrings by this
Australia-based line called Doodad and Fandango.
How they’d describe their style: Colorful and
conversation-starting.

Photo by Jennelle Fong.
Who:
Victoria Rogers
What they do: Collector and art patron;
board member of the Brooklyn Museum
Why they’re here: I’m excited to see Frieze
LA, since it’s one of my favorite fairs, and I’m also a big
supporter and champion of artists.
What they’re wearing and what inspired the
look: I’m
wearing Alexander McQueen pajamas, a BODE jacket, and a Jennifer
Behr headband—I came straight off a plane from New York to Frieze
LA, so I had to be comfortable.
How they’d describe their style: Comfortable and
colorful.
Favorite artwork or booth at the fair: David Kordansky
gallery
One L.A. thing they’re doing while they’re in
town: A
home-cooked Valentine’s Day dinner with a girlfriend!

Photo by Jennelle Fong.
Who:
Young Joon Kwak
What they do: Multi-disciplinary
artist
Why they’re here: Exhibiting work with
Commonwealth and Council gallery
What they’re wearing and what inspired the
look: I’m trans, femme, and
non-binary—my gender pronouns are they/them/she/her—so I wanted to
wear something comfortable for the day. I’m currently wearing a mix
of Theory, Zara, and thrifted pieces. My earrings spell out Xina
Xurner, the name of my band. I’m also wearing a piece by my friend
Stephanie Colunga, who has a Chicago-based jewelry line. She makes
bronze casts of female deities, like Baubo, the Greek goddess of
sexuality and humor.
How they’d describe their style: Sometimes I go high femme in
five-inch heels, and sometimes I’m a hot mess because I’m in
sculptor mode in the studio.

Photo by Jennelle Fong.
Who: Nu
Nguyen
What they do: Curator for the Ovitz Family
Collection
What they’re wearing: Vintage Comme des Garçons, Celine shoes, and a Bottega Veneta
bag.

Photo by Jennelle Fong.
Who:
Elizabeth Sahlman
What they do: Real-estate broker in New
York
Why they’re here: I’m here with my husband,
who is an art consultant—and I never miss an art fair.
What they’re wearing and what inspired the
look: Today’s
outfit is much more casual and inspired by the LA vibe–like just
off an airplane. I’m wearing a Herno jacket, Cedric Charlier cords,
and Dior shoes.
How they’d describe their
style: Typically, very
tailored.
Favorite artwork or booth at the fair: Hauser & Wirth and David
Kordansky
One L.A. thing they’re doing while they’re in
town: Hanging out with my
daughter.

Photo by Jennelle Fong.
Name:
Irene Kim
What they do: Regional Head of VIP
Relations, Americas for Art Basel
Why they’re here: To see the entire art
scene—it’s so impressive to see that the whole community gathers
together. And to see the galleries and museums put on their amazing
shows. I was here for the inaugural Frieze LA, and the energy this
year is even more exciting.
What they’re wearing and what inspired the
look: I’m
actually seven months pregnant, so my outfit is influenced by
whatever can fit me. This is a Marni blouse, a Zara blazer, 7 For
All Mankind pants, a Saint Laurent purse, and Prada
shoes.
How they’d describe their style: Practical and
professional.
One L.A. thing they’re doing while they’re in
town: Dinner
at Parks BBQ in Koreatown.

Photo by Jennelle Fong.
Who:
Ethan Tate
What they do: Gallerist
Why they’re here: Representing The Pit Los
Angeles gallery
What they’re wearing and what inspired the
look: I’m
wearing the first suit I ever bought—a vintage Saint Laurent—and
the shirt is also vintage. It’s opening day of the fair, and I
thought I should wear something a little extra!

Photo by Jennelle Fong.
Who:
Marie Chambers
What they do: Art consultant
Why they’re here: To view the fair—it’s really
fun to find something I didn’t expect to find for my collectors,
and it typically happens at fairs like Frieze LA.
What they’re wearing: I’m wearing a Paul Smith
suit and top paired with Zero + Maria Cornejo shoes, and these
funky earrings and ring by Mali, a lovely Balinese jewelry
designer. I got the bag from a local artisan market in Bennington,
Vermont, and I loved the green color and felt fabric.
How they’d describe their style: Tailored, but a little funky
and a little unreasonable.
Favorite artwork or booth at the fair: Patrisse Cullors’
performance, Fuck White
Supremancy, Let’s Get Free!

Photo by Jennelle Fong.
Who: R F
Jefferies
What they do: Collector
Why they’re here: To explore the fair and
support various artists and galleries.
What they’re wearing: The entire ensemble is by
Los Angeles-based brand 69. The jacket in particular was in 69’s
first solo museum exhibition at the MOCA Pacific Design Center in
2018. The glasses are made of wood and are deadstock from the
’70s.
How they’d describe their style: Sustainable, ethical, and
98% 69.
Favorite artwork or booth at the fair: Greene Naftali
One L.A. thing they’re doing while they’re in
town: Dining at Bavel in
downtown L.A.

Photo by Jennelle Fong.
Who:
Michelle Perr and Lynnette Dodds
What they do: Collectors and art
enthusiasts
Why they’re here: To
check out the LA edition of Frieze
What they’re wearing: Yayoi Kusama keychain dolls!
(In addition, Michelle wears Fendi and Gucci, while Lynnette wears
Wolford and Marni.)
The post Art Style: What Frieze Los Angeles’s Most Fashionable
Fairgoers Wear to Buy, Sell, and Admire Art appeared first on
artnet News.



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