David Zwirner Is Opening Up Its Online Viewing Room to 12 Galleries in Brussels and Paris in Its Latest Effort to Boost Smaller Dealers

David Zwirner is opening up its
online viewing room to galleries in Brussels and Paris for the
fourth edition of its ongoing Platform initiative. The selling
opportunity—which allows smaller galleries in Europe to offer
select works on Zwirner’s website—will be welcomed by a hard hit
art market in Europe, particularly after a shocking report predicted
the demise of a third of galleries in France before the
lockdown era is through.

Art galleries around the world
have been rushing to migrate their operations online ever since
they were shuttered, but not every gallery has the budget or the
technical infrastructure to support a functional website, let alone
the international client base to populate it with sales. This is
where mega-gallery David Zwirner, which was among the first wave of
galleries to launch an online viewing room back in January 2017,
has stepped in to help.

At the beginning of April,
Zwirner piloted its Platform initiative to host a dozen New York
galleries on its website for a month. (Lower East Side dealer
James Fuentes reported that
the experiment generated six figures’ worth of sales for his
gallery.) Shortly afterward, Zwirner hosted editions for
smaller galleries in London
and Los Angeles. 

“This current moment continues to be an objectively difficult
situation for all of us, but we were lucky to have an online space
already built out so we wanted to share it with our
colleagues,” Justine Durrett, senior director of David
Zwirner’s Paris gallery, tells Artnet News.

Now, the gallery is launching
its fourth edition, Platform: Paris/Brussels. The online initiative
will run May 22 through June 19, coinciding with the reopening of
David Zwirner’s physical gallery space in Paris on May 23 with an
exhibition of photographs by Philip Lorca-diCorcia.

The viewing room on
David Zwirner
Online will include 12
Paris- and Brussels-based galleries chosen by the Zwirner team,
each showing works by a single artist. And although some in the
trade grumbled that Zwirner would gain access to valuable client
data in the process of opening up his website, the gallery has
specified that visitors to Platform are not required to enter their
email addresses, as they are to enter the gallery’s own viewing
rooms, and that all Platform sales will be managed directly by the
participating galleries. 

Some of the galleries will be
presenting work by artists who missed out on their exhibitions
during the spring. The full program for Platform: Paris/Brussels is below.

Allen (Paris), presenting works by Daniel
Turner (b. 1983, Portsmouth,
Virginia, U.S.).

Art:Concept (Paris), presenting works by
Jean-Michel Sanejouand (b.
1934, Lyon).

Balice
Hertling (Paris),
presenting works by Xinyi Cheng (b. 1989, China).

Campoli
Presti (Paris),
presenting works by Katherine Bradford (b. 1942, U.S.).

CLEARING (Brussels), presenting works by Loïc
Raguénès (b. 1968, Besançon,
France).

Damien &
The Love Guru (Brussels), presenting works by
Sharon Van Overmeiren (b.
1985, Belgium).

Édouard
Montassut (Paris),
presenting works by Maggie Lee (b. 1987, U.S.).

Galerie
Crèvecoeur (Paris),
presenting works by Autumn Ramsey (born 1976, U.S.).

Galerie Joseph
Tang (Paris), presenting
works by Daiga Grantina (b. 1985, Latvia).

High
Art (Paris), presenting
works by Lucy Bull (b. 1990, New York).

New
Galerie (Paris),
presenting works by Zevs (Aguirre Schwarz, b. 1977).

Office
Baroque (Brussels),
presenting works by Rezi Van Lankveld (b. 1973, The Netherlands). 

The post David Zwirner Is Opening Up Its Online Viewing Room
to 12 Galleries in Brussels and Paris in Its Latest Effort to Boost
Smaller Dealers appeared first on artnet News.