Do You Really Know What Drives Your Pinterest Traffic?

Confused by Pinterest traffic?

Wondering why it goes up, then down – and maybe down some more?

Count me in as the most confused pinner out there!

I was cheering aloud as my Pinterest referral traffic steadily climbed to 10,000 visits per month last summer – then soundly disappointed when it dropped inexplicably.

After all, the climb meant I was doing things right – right? So what did the drop mean? I hadn’t changed anything!

Why did my Pinterest traffic steadily decline in Fall 2015?

Well, I had started using Tailwind pin scheduling app, so I figured that must be the problem!

Thing was, I was so busy celebrating my Pinterest traffic, I hadn’t paid any attention to where it was coming from.

And essentially, it was all coming from ONE PIN!

At least, the big surge, and subsequent dropoff, was.

ONE pin was sending my site all this traffic – up to 2,000 visits a day!

Now, I’m one of those people who just doesn’t want to be bothered with analytics. Foolish, I know.

So all this great info was dug up (very graciously) by Danny Maloney, the CEO and Co-founder of Tailwind. He took a lot of time to not only analyze, but patiently explain to me his findings.

Mind you, this was after I accused his creation of being the cause of my troubles. So yes, I am incredibly impressed with this company and their customer service!

One big takeaway for me: Pins can take weeks or months to go viral. This makes interpreting changes in traffic from Pinterest more difficult than it is for real-time social networks such as Twitter or Facebook. Often, a growth or decline in traffic from Pinterest is NOT due to something you did recently, but the impact of actions taken months prior.

To see the ONE pin that caused this traffic surge, visit the post or scroll to the very bottom of this page to repin it. The post has over 62,000 pins pointing to it!

If you want to understand your Pinterest traffic, I highly recommend you read Danny’s deep-dive into my Google Analytics on the Tailwind blog. They’ve even created a printable, step-by-step guide you can download to follow along with your own analytics.

I also highly recommend the Tailwind app for scheduling your Pinterest pins! I’m jumping back into using it and look forward to reporting impressive results.

I’m an affiliate for Tailwind and really appreciate if you use my link – it costs you no more, but I get a little pocket change that helps support my blog.

I know Danny’s post will give you clarity on what drives Pinterest traffic!